Moving towards new processes can fix old problems. technology only helps if it slots into a process bottleneck and 10x it. But changing processes is way more a

Moving towards new processes can fix old problems. technology only helps if it slots into a process bottleneck and 10x it. But changing processes is way more about the human capital than it is about any technology solution. People have vested interests to do what they're doing, or to keep doing what they've always done, or to angle for this position or another. Frankly, if they're already at the staging of planning to make the investment, I wouldn't bother. People are telling a story, about who they are and who they will be, and they're buying out of that story. If they're already bought into that story, they don't want education. Sorry, I know it sounds defeatist, but it'll save you aggro by just shrugging and accepting that's where they're at.