4 ms·
Gradually, by word of mouth
- dna_polymerase 7y agoNot everything that man lets off is a piece of art worth framing and hanging in the Louvre.
- arbuge 7y agoGiven that startups = rapid growth (PG's definition), this is another way of saying that moving new tech from the fringes to the mainstream is unlikely to be a viable strategy for startups. If you can get those fringes in the beginning to fall in love with your product and make you ramen profitable though, then you might be able to hang on to the rising tide of the "gradually" part long enough to have something big on your hands, assuming you can keep your organization very lean and cost-efficient in the meantime.
- omarhaneef 7y agoBtw, there is another big thinker who has an idea of how to do this. The "trick" is to define the tiny market as small as it needs to be to have the tech dominate. And then, when it grows, define the market as slightly larger so it dominates the new market and so on: https://en.wikipedia.org/wiki/Crossing_the_Chasm https://en.wikipedia.org/wiki/Crossing_the_Chasm