3 ms·
Agreed. And very few blogs or news orgs were ever exclusively on FB, but look what happened. After enough were on there, you had to be on there to get any of yo
by jtbayly 7y ago
Agreed. And very few blogs or news orgs were ever exclusively on FB, but look what happened. After enough were on there, you had to be on there to get any of your content viewed, because your subscribers stopped being subscribers to you and your blog and started being subscribers to FB, and FB became an intermediary between you and your readers. (That, by the way is not just another RSS reader. And Spotify is not just another podcatcher.) Thus, FB had all the control, and once they had consolidated control, they began to turn the screws, refusing to show your content to people who had followed you on their platform, unless you paid up.
Why could they do this? Was it because you were exclusively on their platform? No. It was because your readers were exclusively on their platform. And that is what Spotify is already accomplishing. Slowly but surely, more and more people are using Spotify for all of their listening needs.
- scarface74 7y agoDo you see a likely scenario where Spotify will be even 50% of podcast listeners when they are the default app on the dominant platform for listening to podcast and Apple’s podcast directory is the Google of podcasts. It’s used by third parties via a free API.
- jtbayly 7y agoWhat I think is more likely is Apple and/or Google responding to Spotify making this aggressive move by doing something similar, which will put the nail in the coffin. And it's worth noting that Netflix wasn't default either, but look at the impact it had.
- scarface74 7y agoNetflix made itself the default. Everything that has an internet connection could stream Netflix. The AppleTV had Netflix early on and the Roku comes with a default Netflix button.