Will spotify provide this value by standardizing on some extension of RSS that will make add personalization better, and provide optional usage reporting? OR,

Will spotify provide this value by standardizing on some extension of RSS that will make add personalization better, and provide optional usage reporting? OR, will spotify provide this value by throwing out the open standard of RSS and providing a closed system they fully control? A benevolent player could take the first route, working with RSS to do better adds in podcasting without destroying the eco-system. They'd leave some money on the table for themselves, because they'd actively choose not to get a monopoly. But it would undoubtedly be better for everyone else.