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I don't really think that's true. If you have a popular podcast like ATP, based on their ad rates, they're pulling in well into the six figures, for each host.
by rhinoceraptor 7y ago
I don't really think that's true. If you have a popular podcast like ATP, based on their ad rates, they're pulling in well into the six figures, for each host. Obviously that took years and years of work and an existing reputation, but it's not impossible.
- tfehring 7y agoI'll definitely emphasize the "if" in "if Spotify can pay them more" - I don't know what share of podcasts, if any, could be monetized more effectively through a paid subscription platform like Spotify than through ads. ATP is about the last podcast I'd expect to be in that boat because their subscribers are such high-value advertising targets, so I don't think they're representative.
- charwalker 7y agoFor a generic or small following podcast, this could be a game changer. For the established or top 10 podcasts in a genre, it won't sway them from being on as many platforms as possible while directing listeners to their merch/patreon/etc.