The burning platform memo basically triggered the Osborne effect [0] on the whole range of Nokia's smartphone offerings. If you read crisis management literatu

The burning platform memo basically triggered the Osborne effect [0] on the whole range of Nokia's smartphone offerings. If you read crisis management literature this "burning platform" metaphor is literally in the "For dummies" section (at least what I recall). It implies he was desperately trying to find something to drive a message trhough the organization and he grabbed the most obvious and stereotypical thing he could find. [0] https://en.wikipedia.org/wiki/Osborne_effect https://en.wikipedia.org/wiki/Osborne_effect