The short answer: no. You will see some content go exclusive, but this is an inevitable feature of content-based markets. It's very difficult to differentiate

The short answer: no. You will see some content go exclusive, but this is an inevitable feature of content-based markets. It's very difficult to differentiate yourself, and if you don't have your own content the content holders have the leverage to completely own you. It's what happened to Netflix. No one is complaining about them having their own shows. Spotify might even help. The US podcast market is stunted by the lack of good apps. Maybe with the power and money of a Spotify we can make a podcast app that lets providers make way more money, get way better analytics, and see actual feature-level innovation.