Our goal for Cloudy, at least right now, is to get as many people as possible using the app. When a user asks a question using Cloudy to a non-user, we send tha

Our goal for Cloudy, at least right now, is to get as many people as possible using the app. When a user asks a question using Cloudy to a non-user, we send that friend the question by SMS, along with a short blurb to the effect of "Have an iPhone? Download Cloudy for free here to ask your own questions!" and a link to the App Store listing. So, the more people that use the app, the more viral growth we can have. In order to not be eaten alive by SMS costs, we are working with 4INFO to include short ads at the bottom of texts sent to the SMS users (users who receive and reply to questions by SMS, but don't have the app) who received the highest number of texts over the last week. Once we hit a certain number of ads included per month, we will actually break even on SMS costs, all while only showing SMS ads to a small subset of users. Beyond SMS, we have monetization plans for the app itself that will come a bit further down the road.