Absolutely agree. And it's up to a company to insure that process isn't pointless or obfuscating the reason for its existence. The less clarity there is on the

Absolutely agree. And it's up to a company to insure that process isn't pointless or obfuscating the reason for its existence. The less clarity there is on the "why" the more creative the management will be. Of course, managers who say "I don't believe that will happen so I'm going to skip this part." should be walked out of the door to their car immediately. :-)