I kind of see good writing as a form of artisan-ry. Sure, any old chair will do, but an artisan-crafted chair can be truly comfortable instead of just helping y

I kind of see good writing as a form of artisan-ry. Sure, any old chair will do, but an artisan-crafted chair can be truly comfortable instead of just helping you not-stand. The purpose of writing is to communicate. If "communicating your idea" is all you wanted to do, you could just release an outline or slide deck. Good writing makes your communication more effective, while also being more enjoyable (read: ergonomic, tailor-made, whatever your goal is) for the reader.