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Neural marketing uses EEG headsets and eye tracking. I searched for EEG + focus detection, and found the 2018 study linked below. Excerpt: “ the best obtained c
by keenmaster 7y ago
Neural marketing uses EEG headsets and eye tracking. I searched for EEG + focus detection, and found the 2018 study linked below. Excerpt: “ the best obtained classification accuracies were 77% and 83%, respectively, using SVM binary classifiers.” They used ML for attentiveness classification. I’m sure greater accuracy can be achieved with time, but that’s a good start. It would be even better if we had wearable MRIs.
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6263653/#!po=0.675676 https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6263653/#!po=0....
- taurath 7y agoMaybe instead, we just freaking shouldn’t allow applications of this sort of research at all. This is stuff that would have been a scandal if the CIA did it, just because it makes money doesn’t mean it’s okay.
- keenmaster 7y agoDon’t get me wrong, I am not a fan of neural marketing. I just mentioned it in response to your comment, and only to indicate that the same scanning hardware can be used in the education space.