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Dunkin’s average ticket nearly doubles when customers add Beyond Meat sandwich

• dangus 7y ago
  Of course the average ticket is higher, that person is buying a larger sandwich. Let’s say 50% of Dunkin’ customers don’t buy food at all, just coffee. If your group in question becomes “people who buy a beyond meat sandwich” of course the ticket price goes higher. The same thing would happened if you limited the results to “people who bought a bacon, egg, and cheese bagel sandwich.” That sandwich and a coffee is gonna run you about $9. There are also smaller, cheaper food items that cannot be made in beyond meat versions (donuts and hash browns, for example).