I find it incredible that anyone would use a Kindle (or similar device) when they know beforehand that data-gathering is the name of the game. I find it even mo

I find it incredible that anyone would use a Kindle (or similar device) when they know beforehand that data-gathering is the name of the game. I find it even more incredible that they are actually surprised by the extent of the data collected. I've a different worldview wherein I automatically assume that any online, phone or interactive activity that I engage in will be monitored and recorded automatically and I take steps to either not engage in them or I actively take steps to nuke the data collection.