The value add in paid journalism is in the research and writing itself, not in the delivery platform. This is why the New York Times is able to make money charg

The value add in paid journalism is in the research and writing itself, not in the delivery platform. This is why the New York Times is able to make money charging for its website. The most difficult part of building a consumer reviews website will be hiring and paying for the people and the lab environment to do real tests.