Just 4-5 years ago most Telco's were building portals and walled gardens where they were licensing the content themselves (or even had teams creating it in hous

Just 4-5 years ago most Telco's were building portals and walled gardens where they were licensing the content themselves (or even had teams creating it in house) and selling it in various ways to their customer base. So never mind a 30% cut, they were competing with content producers. If you were trying to sell content the Telco was hoping to sell forget a 30% cut, you couldn't even get on their platform and you earned a big fat $0. If you really were lucky they'd decide to let you on but would take a 50/50 or 60/40 revenue share. 30% is starting to seem not so bad...compared to that at least.