4 ms·

I have a product in the works very similar to your original idea with a focus on businesses. The directory is good, but it limits your potential unless you exp

I have a product in the works very similar to your original idea with a focus on businesses. The directory is good, but it limits your potential unless you expand beyond wedding and include more events (Birthdays, Graduations, etc...). By sending visitors to other websites, you are also letting go of some of your revenue. I decided to try offering templates (the whole set: business card, LH, ENV, etc..) instead and I think LD can do a great job here for Events. You can differentiate yourself by providing great artwork users can edit on their computer (pdf, ai, psd), or they can also pay you to edit documents properly. Templates are scalable. Write once, distribute many times. You can also change the price as you please and sell them on your site, the designers' site, inkd.com, graphicriver.net and even through other design-related websites. I would like to see a site that offers templates with a focus on events. They would have me covered from wedding, to baby shower, to birthday celebration, to girls night out. Basically all things fun. I think this is one area where LimeDaring could do very well. Show me where I can get great document design done for my events, but even better actually be the place where I can actually get them.

limedaring 16y ago
I disagree with you that expanding beyond wedding (at least, on one branded site) is a good idea. Niche domains and sites are going to garner more trust from consumers than a giant website that does everything. Look at tinyprints.com and weddingpaperdivas.com — you can start covering more areas, but splitting the sites into different branded areas will probably do more good than doing everything with one website. Templates are a WeddingType.com area, and will be explored. :)
btilly 16y ago
Data point. In the world of photographing private events, about 70% of the potential revenue comes from weddings. I would expect that something similar to hold for invitations. Therefore it really makes sense to focus on weddings first.

limedaring 16y ago

I disagree with you that expanding beyond wedding (at least, on one branded site) is a good idea. Niche domains and sites are going to garner more trust from consumers than a giant website that does everything. Look at tinyprints.com and weddingpaperdivas.com — you can start covering more areas, but splitting the sites into different branded areas will probably do more good than doing everything with one website. Templates are a WeddingType.com area, and will be explored. :)

btilly 16y ago

Data point. In the world of photographing private events, about 70% of the potential revenue comes from weddings. I would expect that something similar to hold for invitations. Therefore it really makes sense to focus on weddings first.