I completely agree with what you said, however I think there would be some very good value in simply keeping track of online relationships. I think the "web of

I completely agree with what you said, however I think there would be some very good value in simply keeping track of online relationships. I think the "web of trust" is actually very useful, if misnamed. Let's say I go to my online bank. I have a problem and I want to talk to the manager. It would be really great if I could have an easy way of determining if the person who is speaking to me is actually associated with the website I'm thinking of. I don't need to know their name. I don't need to know if they have a shady past or not. I just need to know that the somebody the website is going to let me talk to is the same somebody I'm talking to. Right now you can kind of jury rig something, but it's really difficult, error prone and easy to game socially. I work in the travel industry at the moment and even something as simple as being able to flag that a former salesperson no longer works for the company would be huge.