Ask people something to the effect of: How does this suck? The goal is to disarm people so they're able to criticize something without worrying about saving a

Ask people something to the effect of: How does this suck? The goal is to disarm people so they're able to criticize something without worrying about saving anyone's face. Separate people from ideas... as much as inhumanely possible to get honest feedback. I must always remember also: don't fall in love with or lionize any particular idea, creation or plan because they're not my children and are ultimately stuff and/or configurations of concepts. In the bigger view, ego death and detachment are important because if someone lies to themselves, for whatever reason/motivation, they're going to lie to everyone else too. Single founder tend to have more "grand big idea" insanity that needs to be tempered with other founders, family, friends and/or users who aren't dripping negativity but who don't applaud them if they can't sing like those people who go to open mic nights and screech. Don't be that guy or that founder with a Jump to Conclusions mat.