I agree with the difference you point out, however Apple does not bar free content. So if you're in the business of giving pizza away, you are free to have your

I agree with the difference you point out, however Apple does not bar free content. So if you're in the business of giving pizza away, you are free to have your customers take their pizza into the Apple theme park without setting up shop within the park. As you point out, you are required to set up a shop within the park if you also have a shop outside the park.