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How are the unit economics of using Apple Search ads for you? I've run some paid ads with projects but am wondering how you're approaching it in terms of ROI. I
by davidajackson 7y ago
How are the unit economics of using Apple Search ads for you? I've run some paid ads with projects but am wondering how you're approaching it in terms of ROI. I also have found that Apple Search Ads are better for apps because they also boost search rank in the App Store.
- par 7y agoWhile some people might scoff at this, I'll be honest and say I don't know the exact unit economics off the top of my head, but my cost per install hovers around 30-50 cents. The way I do it is whatever money I made the previous month, I set my ad budget to a little more than half of that amount. I always tell myself I'm going to boost it more, but I don't login to the ads manager too frequently to be honest.
- davidajackson 7y agoThat CPI seems low for the App Store, which is awesome for you. Did you do any Apple Search optimization or just took the suggested keywords in Basic Search Ads? I ask because I'm running some basic Search Ads with my own voice app right now.