Salesforce got it partially right. To be somewhat cynical, the trick is to enable no-code, but (a) make it just borderline user-hostile enough that you foster a

Salesforce got it partially right. To be somewhat cynical, the trick is to enable no-code, but (a) make it just borderline user-hostile enough that you foster an entire marketplace of no-code consultancies to no-code for companies too busy and frustrated to no-code themselves, and (b) ensure everything is extensible with actual code. They got (a) balanced perfectly, but (b) is somewhat lacking, and it didn't have to be. Someone who builds the no-code-but-you-can-drop-to-code consulting network will be the next Salesforce + Oracle combined, and will empower a lot of people around the world.