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But they are marketing your app by marketing the platform. Those commercials you see with catchy tunes and hands swiping and flicking apps, those make people wa
by YooLi 16y ago
But they are marketing your app by marketing the platform. Those commercials you see with catchy tunes and hands swiping and flicking apps, those make people want an iOS device to run apps. Everything Apple does is to make consumers want to come to the platform, and based on their numbers, it is working. Then you, the developer, gets to put you app in the only marketplace available to those 100M+ users. That is the value Apple is bringing.
It is the same value other market places bring. People sell on eBay because they know there are eyeballs there. Same with people who sell on Amazon. eBay and Amazon market their platforms to bring that value. No one creates their own webpage when they want to sell some stuff and hope people find it through Google. They go to where the hard part, bringing people to look, has already been done.
- blueben 16y agoApple is marketing their hardware product and the platform, not your app.Yours is just one app out of hundreds of thousands, soon to be millions. If Apple is eating your businesses margins, and you gain nothing from operating on their platform, then what's the point? "I get no profit from my customer, and this may even be costing me money because I'll never recover the cost of iOS app development and maintenance, but at least I got to pay $100 for the privilege of being app #823,465".
- eelco 16y agoThe developers who got their app featured might disagree with you. It is a bit of a lottery, but not more so than, say, sending out press releases.
- ThomPete 16y agoCan you please show me an utopia where you are not fighting against thousands of competitors? What is this sissy attitude? It's hard to make a living it's hard to make money. You are no paying for the privilege you are paying for access to paying customers.
- blueben 16y agoThat's not the point in question and you know it. Stay on topic please.