3 ms·
> Star Wars isn't worth billions because of the movies, it's worth billions because of the branded products. Counterpoint: Scarcity of baby Yoda merch. The sho
by vinceguidry 7y ago
> Star Wars isn't worth billions because of the movies, it's worth billions because of the branded products.
Counterpoint: Scarcity of baby Yoda merch. The show purposefully withheld information about the character from marketing departments for fear of spoiling the story. Star Wars wants to make tons of money, sure. But it's not why they're huge.
- jjulius 7y agoWhat scarcity? They may have played that close to the vest to not spoil the story, but just look at Disney run with it now[1]. It's hard to imagine a scenario where they weren't fully aware of the demand for merch that the character would generate. [1] https://www.shopdisney.com/franchises/star-wars/ https://www.shopdisney.com/franchises/star-wars/
- vinceguidry 7y agoDo you not remember the months and months in which it was not possible to buy a baby Yoda doll, at any price?
- Camas 7y agoThe Mandalorian first aired 3 months ago.