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Do digital products released in the EU have to support European languages? Or is the typical citizen's English not good enough for that to work? It seems like t
by dhdejejdhfyx 7y ago
Do digital products released in the EU have to support European languages? Or is the typical citizen's English not good enough for that to work? It seems like there's a lot of money being left on the table by not confronting the language hurdle.
- barrkel 7y agoIt's not just language, it's how connected the social graph is. The centre of gravity for each country is within that country. If you want something to spread with virality, you need to start fires in each country separately; and even then it may end up with the stigma of being "that X thing" where X is some other country. Booking.com did it very well, but of course the audience for that is intrinsically mobile and cross-border.