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So is it a 'deceptive ad' or a 'clever adwords hack', or simply 'marketing'? Adwords is pretty strict when it comes to techniques they will and will not allow.
by chopsueyar 16y ago
So is it a 'deceptive ad' or a 'clever adwords hack', or simply 'marketing'?
Adwords is pretty strict when it comes to techniques they will and will not allow.
The advertiser paid for the clicks and the press release. I assume the person clicking on the ad is able to read, as well.
- notahacker 16y agoI'm assuming Marketwatch have some sort of financial incentive for reproducing press releases verbatim too.
- byrneseyeview 16y agoAll of the above! It's deceptive in the sense that when I saw the ad, I thought Marketwatch was promoting an article. (That's why I clicked.) And I spend all day on this stuff. I would bet that a decent number of people read that article and don't understand that it's paid for by the company discussed in the ad.