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Classic mistake of conflating revenue with profit. They made closer to $25 billion. Ignoring that, it's a mistake to think that these "small" amounts don't mat
by ShinTakuya 7y ago
Classic mistake of conflating revenue with profit. They made closer to $25 billion.
Ignoring that, it's a mistake to think that these "small" amounts don't matter to companies. They just lost the yearly salaries of 150 or more engineers. It's worth it for them to assign 5 guys to add and maintain a feature that notifies customers of the performance drop.
- jonplackett 7y agoYeah you're right. Just did a quick google for profit and can see it's actually revenue I got back. OK, so it's 2 and a half hours.
- ShinTakuya 7y agoYeah, I know, but as I mentioned it's a deceptive way of looking at things. Every 0.1% matters to companies at this scale.
- jonplackett 7y agoHow much money do you think they made from doing it though? Or at least how much would they have made if no one had noticed and they didn’t have to do the $25 battery replacement program. I would guess A LOT more than this fine.
- swsieber 7y agoBut how much money did they save by not notifying users, who would then demand a new battery? You're view is right if the only reason they didn't inform people was the engineering demand. I personally don't think that was the only cause.
- ShinTakuya 7y agoI mean, by the time your battery is in that state, you're well out of warranty. So they'd have to pay for the new batteries. I do agree with your key point though, but from a different perspective - they'd probably make more money from people upgrading their phones to the newest model.