If say Budweiser increased their price by say 10c a can their overall profit would decrease even if their profit margin would increase. -------- That's not ne

If say Budweiser increased their price by say 10c a can their overall profit would decrease even if their profit margin would increase. -------- That's not neccesarily the case. The ideal price point for maximum profits is ever-changing. Would Budseiser's profits increase if they lowered the price by $0.10? The answer is the same: it depends.