That SFX Entertainment only is a footnote, underplays how controversial this corperate overexpansion was. If you prep up a whole style of music as a corperate o

That SFX Entertainment only is a footnote, underplays how controversial this corperate overexpansion was. If you prep up a whole style of music as a corperate owned bran,d with big advertising budgets, no wonder it can collapse. 2012 to 2016 was an engineered hype. https://www.npr.org/sections/therecord/2015/10/06/445039871/edm-after-the-drop-what-a-wounded-corporate-giant-means-for-dance-music-culture https://www.npr.org/sections/therecord/2015/10/06/445039871/... Live is scaleable when it comes to the industry, festivals are international brands now, idol bands exist. Artists and performers find themselves again mostly at the short end of the stick.