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Fined $27 million. Made $64 billion in the last 3 months. So that's about 1 hour of profit. I'm sure they've been taught a lesson they'll never forget. EDIT

Fined $27 million. Made $64 billion in the last 3 months. So that's about 1 hour of profit. I'm sure they've been taught a lesson they'll never forget. EDIT: as pointed out below, that was revenue not profit. But apple make so much damn profit it's not as crazy different as it would be for most companies. So it's more like 2.5 hours.

88840-8855 7y ago
Hey! This is one lunch!
jedberg 7y ago
And the regulatory office that fined them just made their budget for the year...
pastor_elm 7y ago
Well only the French have the stones to lay out a fine like this.
- yoz-y 7y ago
  How about the 30k fine for Google because of a missing line in Google+ privacy policy (after it was discontinued)? https://www.quechoisir.org/action-ufc-que-choisir-donnees-personnelles-l-ufc-que-choisir-obtient-la-condamnation-de-google-n63567/ https://www.quechoisir.org/action-ufc-que-choisir-donnees-pe...
ShinTakuya 7y ago
Classic mistake of conflating revenue with profit. They made closer to $25 billion. Ignoring that, it's a mistake to think that these "small" amounts don't matter to companies. They just lost the yearly salaries of 150 or more engineers. It's worth it for them to assign 5 guys to add and maintain a feature that notifies customers of the performance drop.
- jonplackett 7y ago
  Yeah you're right. Just did a quick google for profit and can see it's actually revenue I got back. OK, so it's 2 and a half hours.
  - ShinTakuya 7y ago
    Yeah, I know, but as I mentioned it's a deceptive way of looking at things. Every 0.1% matters to companies at this scale.
    - jonplackett 7y ago
      How much money do you think they made from doing it though? Or at least how much would they have made if no one had noticed and they didn’t have to do the $25 battery replacement program. I would guess A LOT more than this fine.
- swsieber 7y ago
  But how much money did they save by not notifying users, who would then demand a new battery? You're view is right if the only reason they didn't inform people was the engineering demand. I personally don't think that was the only cause.
  - ShinTakuya 7y ago
    I mean, by the time your battery is in that state, you're well out of warranty. So they'd have to pay for the new batteries. I do agree with your key point though, but from a different perspective - they'd probably make more money from people upgrading their phones to the newest model.
ogre_codes 7y ago
$27m plus... ... the massive amount of bad PR this issue has garnered them over the past 3 years. ... the other fines in other geographies. ... the cost of the massive battery replacement program they put in place. ... the cost of software updates, legal, marketing, and managing this mess over the past few years ...etc etc. This issue has dragged out for 3+ years and affected big parts of the company. Painting it like it was a drop in the bucket hiccough is just flat wrong.
- sumedh 7y ago
  How did it affect big parts of the company?

88840-8855 7y ago

Hey! This is one lunch!

jedberg 7y ago

And the regulatory office that fined them just made their budget for the year...

pastor_elm 7y ago

Well only the French have the stones to lay out a fine like this.

yoz-y 7y ago
How about the 30k fine for Google because of a missing line in Google+ privacy policy (after it was discontinued)? https://www.quechoisir.org/action-ufc-que-choisir-donnees-personnelles-l-ufc-que-choisir-obtient-la-condamnation-de-google-n63567/ https://www.quechoisir.org/action-ufc-que-choisir-donnees-pe...

ShinTakuya 7y ago

Classic mistake of conflating revenue with profit. They made closer to $25 billion. Ignoring that, it's a mistake to think that these "small" amounts don't matter to companies. They just lost the yearly salaries of 150 or more engineers. It's worth it for them to assign 5 guys to add and maintain a feature that notifies customers of the performance drop.

jonplackett 7y ago
Yeah you're right. Just did a quick google for profit and can see it's actually revenue I got back. OK, so it's 2 and a half hours.
- ShinTakuya 7y ago
  Yeah, I know, but as I mentioned it's a deceptive way of looking at things. Every 0.1% matters to companies at this scale.
  - jonplackett 7y ago
    How much money do you think they made from doing it though? Or at least how much would they have made if no one had noticed and they didn’t have to do the $25 battery replacement program. I would guess A LOT more than this fine.
swsieber 7y ago
But how much money did they save by not notifying users, who would then demand a new battery? You're view is right if the only reason they didn't inform people was the engineering demand. I personally don't think that was the only cause.
- ShinTakuya 7y ago
  I mean, by the time your battery is in that state, you're well out of warranty. So they'd have to pay for the new batteries. I do agree with your key point though, but from a different perspective - they'd probably make more money from people upgrading their phones to the newest model.

ogre_codes 7y ago

$27m plus... ... the massive amount of bad PR this issue has garnered them over the past 3 years. ... the other fines in other geographies. ... the cost of the massive battery replacement program they put in place. ... the cost of software updates, legal, marketing, and managing this mess over the past few years ...etc etc. This issue has dragged out for 3+ years and affected big parts of the company. Painting it like it was a drop in the bucket hiccough is just flat wrong.

sumedh 7y ago
How did it affect big parts of the company?