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Are there any AMAZING startups working on treating the global warming marketing challenge as a direct response problem? Politicians - including our sitting pre
by aresant 7y ago
Are there any AMAZING startups working on treating the global warming marketing challenge as a direct response problem?
Politicians - including our sitting president - figured out that leveraging the ad tech of the FBs / Googles etc to micro-tune and micro-test messaging wins elections.
Who is doing the same for climate change?
Start with massively targeted message testing attached to an outcome that demonstrably has an impact on the problem.
No bullshit "awareness" vanity metrics.
I'm talking direct donations to projects that reduce co2 or recapture co2.
Direct donations to organizations or politicians that are demonstrably impacting in a similar way.
?????
Is somebody working to harness the brutal machinery of FB / Goog's advertising platform to do some good?
Can I help or write your first check as an investor?