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You could just offer them both in both places. It would be an interesting to see the conversion rates in both environments.
by wmeredith 16y ago
You could just offer them both in both places. It would be an interesting to see the conversion rates in both environments.
- LiveTheDream 16y agoThis plan relies on consumers being dumb enough to choose a plan with identical access, but a higher price.
- estel 16y agoNot necessarily. They'd presumably need to pay the higher price (or some sort of premium) to access the content on their iDevice.
- LiveTheDream 16y agoI understood that Apple required that the app and service offer the same subscription plans, so you could not force a consumer to pay a premium (even to cover the 30% fee to Apple). I suppose one could create both plans and prominently feature the iOS one in the app, and the regular plan on the website.
- akashs 16y agoDon't think you need the same plans, just need to make sure that whatever plan is made available through Apple is the same rate as the plan made available through any other channel and that any plan that grants iOS access is made available through Apple. Doesn't mean you can't charge extra for iOS access or have a set of plans that has nothing to do with iOS.