>> If people had convinced themselves this was a ploy to sell more phones, then why on earth would they go back to Apple for another round They believed their

>> If people had convinced themselves this was a ploy to sell more phones, then why on earth would they go back to Apple for another round They believed their phones were obsolete, which it turns out they weren’t as it was in fact Apple who had slowed down the CPU to save power and made a decision not to inform users this was happening. I believe the consequence of this was those users feeling they needed to upgrade sooner that what would have been. That is my subjective take on it. Google Trends has shown that there is a spike in people searching for ‘iphone slow’ at the same time there is an iOS release. https://www.reddit.com/r/dataisbeautiful/comments/agkgha/oc_google_trends_data_for_iphone_slow_vs_new_ios/ https://www.reddit.com/r/dataisbeautiful/comments/agkgha/oc_... While not causation, it is certainly correlated that people are perceiving a slow iphone when Apple release new software. Turns out the cause may have been Apple slowing down the phone in those updates.