3 ms·

Is it really the future? The very term soap opera was coined because soap advertising was done as sponsoring entire shows. It's 1950 advertising. https://en.w

• reaperducer 7y ago
  People forget that most shows on radio or television were about the sponsor, and the content was secondary. What we're used to from the 70's through the 90's was a change toward more of a separation. We're now seeing the shift back. In old radio serials, sometimes the actors would break character right in the middle of a scene and do a commercial. TV news anchors actually wore sponsor patches on their suits, and the sponsor logos were on the set, in a very NASCAR fashion. If you're ever in Baton Rouge, the state museum there has an old preserved TV news set and you can see the sponsor logos on everything.
  • shadowgovt 7y ago
    And much of the separation wasn't voluntary; FCC rules changed.
  • crooked-v 7y ago
    > In old radio serials, sometimes the actors would break character right in the middle of a scene and do a commercial. Jimmy Kimmel does this occasionally, with a full-on commercial as a skit in the middle of the show (clearly marked as an ad for broadcast purposes). The humor value generally comes from his sidekick Guillermo always being featured and always being pretty bad at it.