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Steve Jobs on Nike: "But the best example of all and one of the greatest jobs of marketing that the universe has ever seen is Nike. Remember, Nike sells a comm
by Reedx 7y ago
Steve Jobs on Nike:
"But the best example of all and one of the greatest jobs of marketing that the universe has ever seen is Nike. Remember, Nike sells a commodity. They sell shoes! And yet when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product, they don’t ever tell you about their air soles and why they're better than Reebok’s air soles.
What is Nike doing in their advertising? They honor great athletes and they honor great athletics. That’s who they are, that’s what they are about."
https://www.youtube.com/watch?v=Oz1_tOXfSeM https://www.youtube.com/watch?v=Oz1_tOXfSeM
- drcross 7y agoJobs did great things but the halo effect on this website gets too much. Theres nothing profound or even really interesting in that quote. It's the stuff you'd hear in a primer marketing class.