And those products have high margins, but they haven't sold out their core ideals and quality in order to cater to these markets because their core business is

And those products have high margins, but they haven't sold out their core ideals and quality in order to cater to these markets because their core business is woefully inadequate, which is the point that original commenter made. And those yuppies may convert to hardcore outdoor users, and bring their brand loyalty with them. If anything these companies are a pretty good example of a kind of principled capitalism, in so much as their operations are coextensive with both lifestyle stuff the commenter derides and their initial principles and commitment to quality. And on top of that, if one thinks these are outliers, two of these companies where started by the same guy, in different times.