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Why is he even in the industry then? It sounds like he set up shop in a high rent area and I doubt he can compete on price with online retailers. It's a dubious
by bagacrap 7y ago
Why is he even in the industry then? It sounds like he set up shop in a high rent area and I doubt he can compete on price with online retailers. It's a dubious choice from a business perspective. Hardcore surfers probably know as much as he does about the products he's selling, or know enough to find them online for cheaper, so what is the value add he offers? I'm sure he chose this line of work bc he wants to be around surfers and near the beach etc, but maybe he should have tried something more boring and profitable if lack of success is going to bother him.
- codingslave 7y agoHe's in his late 30s, been surfing his whole life, it is his life. He still does well for himself very well for himself, but I think he just wishes the industry could grow and innovate, but instead sees it stagnate. Sure the vibe and love for surfing is there, but I think he is frustrated that there is no wealth in the industry to foster further growth and investment.