> Believe it or not, there was once a day when Quik just made great boardshorts, O’Neill made great wetsuits, Oakley made the sunnies, etc. Soon, however, it se

> Believe it or not, there was once a day when Quik just made great boardshorts, O’Neill made great wetsuits, Oakley made the sunnies, etc. Soon, however, it seemed like all brands were in literally every category, unfortunately, not always doing that with much quality. I wonder if this is a natural consequence of the drive for "growth"–whether that be in terms of more profit, more features, or anything else. You see it in the big tech companies, which have a tendency to expand into areas like social media, cloud, and self-driving cars, regardless of their original product line. Programming languages, where as a language ecosystem ages, it grows to acquire the features of every other language. Niche communities and countercultures online and off get diluted into meaninglessness once they catch on with too many people. Memes degrade. Information entropy increases monotonically. I'm reminded of a poem by Gerard Manley Hopkins called "God's Grandeur". The world is charged with the grandeur of God. It will flame out, like shining from shook foil; It gathers to a greatness, like the ooze of oil Crushed. Why do men then now not reck his rod? Generations have trod, have trod, have trod; And all is seared with trade; bleared, smeared with toil; And wears man's smudge and shares man's smell: the soil Is bare now, nor can foot feel, being shod. And for all this, nature is never spent; There lives the dearest freshness deep down things; And though the last lights off the black West went Oh, morning, at the brown brink eastward, springs — Because the Holy Ghost over the bent World broods with warm breast and with ah! bright wings. Because for all this tendency towards monoculture, there is just as much evidence all around us of humanity's seemingly limitless capacity for reinvention and creation. Maybe decay is necessary in order to clear the way for what's to come. Maybe we should celebrate it!