Alternative /additional explanation: Google realise that their business model of selling ads based on 'spying' on users privacy will eventually come to an end b

Alternative /additional explanation: Google realise that their business model of selling ads based on 'spying' on users privacy will eventually come to an end because: - users being increasingly aware of the problem, - legislation like GDPR everywhere on the horizon, - Other companies (e.g. Apple) competing on providing better privacy. So Google is trying to transition to services with defined income (Cloud, game streaming, Youtube) while it's still easy.