The question is: how do we change this? There are advantages to the subscription model for businesses and there are situations where the subscription model is

The question is: how do we change this? There are advantages to the subscription model for businesses and there are situations where the subscription model is advantageous for consumers. The problem for consumers arises when they have a long term interest in a product. That is the case where they are forever in debt. Since the article is about Apple, consider the iPhone verses the Macintosh. For the past decade, the subscription model has (arguably) be advantageous to both parties in the case of the iPhone. The improvements in performance and features means that any given device is a short-term investment rather than a long one. While it probably costs more using a subscription model, the difference is not going to be large unless you are an outlier. Apple's computers are a different issue. Features and performance have been relatively stable for a long time, while being sufficient for most everyday tasks. The initial cost is also somewhat higher in most cases. It is reasonable to expect the consumer to see a Macintosh as a long term investment. In spite of this, Apple has taken clear actions to move the Macintosh towards a subscription model by following the same approach as the iPhone. Given the two scenarios, one of which can be seen in favor of consumers and one of which a detriment, I am hesitant to suggest legislating away the subscription model. The problem comes down to ensuring choice. A consistent revenue stream is a huge incentive for businesses. Concealing long-term costs also works to their advantage. Once the practice becomes established in an industry, it is going to be difficult to compete against it.