Worth noting that it's not really "new" as such, being over 4 years old. It still doesn't seem to have hugely caught on... That said, lossless codecs have it e

Worth noting that it's not really "new" as such, being over 4 years old. It still doesn't seem to have hugely caught on... That said, lossless codecs have it easier because you can freely transcode between them as the mood takes you, with no generation loss, so there's less lock-in. For example, FLAC is dominant in audio, but there are a variety of other smaller lossless formats which still see use. Nobody much minds.