3 ms·
I fail to see how divesting Adsense would work. It's either going to kill off Adsense completely since it would no longer have access to pervasive Google tracki
by bgdam 7y ago
I fail to see how divesting Adsense would work. It's either going to kill off Adsense completely since it would no longer have access to pervasive Google tracking information, or if there's a deal to keep sharing that information, it would still open Google to anti-trust litigation.
- tonyedgecombe 7y agoThe problem is losing customers, I'm guessing that most people buying Adsense ads are also buying Adwords ads. Carve off the Adsense side and it would just collapse.
- AJ007 7y agoThe advertiser base for Adsense is people buying search Ads. Some percentage of the advertisers just left defaults on and don’t know they are buying Adsense Ads (now conveniently called Google Ads.) I could see how this idea would come from someone inside Google. Product doesn’t make them much money and they can claim they made a major change to their business. Because of YouTube, Google has more display inventory to sell now than they can handle. Ironically, the YouTube display inventory is incredibly poor quality, relative to the better Adsense properties out there. An actual divestment would have to be Google splitting their search engine off from all of their other businesses. Keeping ad sales bundled with Google Search would be reasonable because there wouldn’t be any internal products to promote.
- AJ007 7y agoI would also add, breaking the display advertising marketplace would be extremely problematic for third party publishers, and likely guarantee the lock in to Google News, Facebook News, and Apple News for all news sites. Dumping Adsense is very self serving, and could actually amplify Google’s anti-trust issues.