SEO used to be about how to better use html tags on your sht to rank higher. Now is about the human factor, which is good ;-). So this is what works now: - Wh

SEO used to be about how to better use html tags on your sht to rank higher. Now is about the human factor, which is good ;-). So this is what works now: - What your customers want? customer not sure?: Market positioning (sale will follow later) -> Explain it and introduce your product in the explanation. -> Write content to _educate_ your customers and add a call to action later. - What your customers are looking for right now? -> Write content to make your customers fix* their problem using your product. -> Write content to make your customers fix their problem using any product, then show how easy is to use yours.