3 ms·
How is this different than surge pricing? Sounds like a marketing change and maybe a new option to not pay surge pricing in exchange for a longer wait (like tra
by jquery 7y ago
How is this different than surge pricing? Sounds like a marketing change and maybe a new option to not pay surge pricing in exchange for a longer wait (like traditional taxis)?
At the beginning, surge rates of 3x-10x were common at busy times. I don’t even think surge had a limit initially.
- olliej 7y agoI think it’s functionally tiered surge pricing. Essentially, you want to charge what the market will bare/bear (I literally can’t recall which :) Beer? ;) ), but what the upper end of the market will pay is higher than the middle (obviously), but you need volume to make profit so you have to target the average user. If you offer a “premium” option, then you can make more money off those users who are willing, while still claiming that it’s purely a market driven price. I am curious whether drivers are aware of which bracket the rider is in?
- jquery 7y agoFor privacy reasons, it’s unlikely drivers are aware. Uber restricts what drivers can see, especially after the trip is over when Uber removes the address they went to.