Depends on the product but I often think of catchphrases or characters that would be fun to use. For example, about a month ago I thought that Sam Elliott would

Depends on the product but I often think of catchphrases or characters that would be fun to use. For example, about a month ago I thought that Sam Elliott would be a great spokesperson for a new American Light beer. He would play a rancher or something like that and kinda explain why he drinks the beer. Fast forward: Pepsi used him in their latest super bowl ads. I think they did a great job! However I don’t think He and Lil Nas X’s commercial is as sticky as you want if your spending that much on an ad.