> if your drug is better but the market for it is small, your drug won't make it As written, this is not what actually happens. The only way to know if a drug

> if your drug is better but the market for it is small, your drug won't make it As written, this is not what actually happens. The only way to know if a drug is "better" is to run expensive (and risky) clinical trials on it. Big Pharma wouldn't even bother going that far if the market isn't sufficient to make a profit - given the extremely high rate of failure in clinical trials, they never would have started the program in the first place. I realize this may seem like a minor semantic quibble but there is an awful lot of disinformation like "Big Pharma could cure cancer but it's not profitable" floating around.