In the beginning, and still to this day, I do a good amount of paid advertising. I did a lot of facebook and instagram ads, but over time learned they don't con

In the beginning, and still to this day, I do a good amount of paid advertising. I did a lot of facebook and instagram ads, but over time learned they don't convert that well. Now I mostly focus on app store ads. Google ads performed the worst. I also try to do SEO, blog posts, etc. On a good day, about 20% of my inbound will be from web.