Forget an overarching strategy. You don't have the bandwidth for it as a small startup. As a start, just find 3-5 core keywords that aren't insanely competitiv

Forget an overarching strategy. You don't have the bandwidth for it as a small startup. As a start, just find 3-5 core keywords that aren't insanely competitive. Write the best possible content you can on these keywords. Promote them like hell - guest posts, forums, heck even HN. Don't just look for links; get actual people to read your content. This alone can move the needle for small startups. A trickle of high quality leads can give you the confidence to invest more in content and SEO