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As a content strategist, I always advise my clients to pursue a hybrid approach. Some posts have to be purely SEO focused with heavily optimized content. Some s
by puranjay 7y ago
As a content strategist, I always advise my clients to pursue a hybrid approach. Some posts have to be purely SEO focused with heavily optimized content. Some should be focused on driving social shares. And some should simply talk to people like regular human beings, not search engine crawlers.
Even with minimal backlinking, this strategy has helped grow traffic from 10k to 250k
- lowdose 7y agoCould you elaborate on the specific difference?
- puranjay 7y agoThink of these three articles: 1. How to Choose the Right Project Management Software This is keyword focused - "project management software". Our only objective with this article is to rank for this keyword while also sharing useful advice for search users on how to go about choosing a project management tool. 2. 25 Project Management Experts Share Their Favorite PM Tips This is (mostly) social sharing focused. If you were to ask 25 project management experts to share their tips, then tag their Twitter/Instagram/LinkedIn handles, there is a good chance a few of them at least will share it with their followers, thus driving shares. 3. How Project Management Can Help Small Startups Scale Faster This doesn't focus on any specific keyword. Rather, it simply talks to startup founders about using project management principles. This is a very rudimentary example but I hope you get the idea
- lowdose 7y agoEspecially number 2 gave a new insight thank you!
- noelceta 7y agoAgreed! For the most part, anyway. If you can create content that 1) can go viral or get a ton of shares, and 2) at the same time, be created with a specific keyword in mind, you'll get amazing results real fast. Unfortunately, that's not really something you can do for a lot of industries or niches. But when it does work, it works!