True, but in most cases, you won't write Harry Potter - you just want to drive leads from people searching for process management solutions, haha. What you did

True, but in most cases, you won't write Harry Potter - you just want to drive leads from people searching for process management solutions, haha. What you did mention IS an actual strategy though. The idea is, you coin a new term or strategy, and if you PR the content enough, the term will have a ton of searches (and you'll rank #1). More often than not, though, you have to be a big fish to really pull this off