I couldn’t agree more. The author also (wittingly or unwittingly) gets in a worthwhile criticism of the totally rote titles and topics that feature prominently

I couldn’t agree more. The author also (wittingly or unwittingly) gets in a worthwhile criticism of the totally rote titles and topics that feature prominently on most of the blogs I come across. Personally I’m far more partial to reading some published texts on any given topic before I wade into the jargon-laden shop-talk between bragging or propagandists. And once I do... to be perfectly frank, I wish I hadn’t. The hypertext-based topic-entered websites and forums of Web 1.0 were a far superior medium for disseminating and discussing any kind of topic, to be perfectly honest.